STAND OUT FROM THE CROWD
The Mylar Mirror is the innovative new material that is creating new possibilities for the future of exhibition stands. With companies constantly looking to stand out from the crowd at trade show events, the quest for unique and attractive displays is the main creative challenge. Thanks to some exciting new CGI concept designs, the manufacturers of the new Mylar mirror, Glass Installations Ltd., are now on the lookout for innovative exhibition stand designers to put the ‘mirror stand’ concept into practice.
Mylar Mirrors, which are made of metallic backed polyester wrapped around an aluminium frame, have the advantage of being extremely lightweight, making them easy and quick to install. The mirrors can be constructed in sizes not possible with glass and the flatness of the foil makes for an almost perfect quality reflection.
Using a computer generated model, designers at the marketing agency Creativsauce Ltd have developed an exciting concept of how the state-of-the art mirror material can add a new dimension to exhibition stands. Glass installations approached the design team to take an existing computer generated image of an exhibition stand design, and with some computer trickery, show how the mirrors can add a new dimension to an otherwise plain stand.
The model shows how a car stand for an Austin Martin DB9 has been enhanced with two huge Mylar mirrors harnessed above the car, allowing observers to see the car from an exciting, new angle and give the stand a unique and contemporary look. With the lightness of the new mirror material, exciting new possibilities like this are now achievable.
Managing director of Glass Installations, Bob Quarmby, explained, “Our new mirror produces an incredibly sharp and clear reflection.”
“This CGI image demonstrates that as well as their functional use, mirrors give the effect of adding space and can open up a small display area.”
The company have previously manufactured and supplied huge Mylar mirrors to high end fashion retail store ‘Joseph’ in London with stunning results and are now looking at exciting new applications of the mirror, one of which being exhibition stands. Foil mirrors have previously been used in displays by Sony at the IFA electronics show in 2008 to create an amazing endless exhibition space.
Set up in 1996 by Bob Quarmby, Glass Installations Ltd. began specialising in high impact mirrors to be used in the Leisure industry. In 2007 the company relocated to a larger site in Stoke-On-Trent, Staffordshire to begin production of a new Mylar Lightweight Mirror. This new product, made out of a state-of-the art glassless foil, has the advantage of being lightweight and has the capability to be produced in huge sizes.