IKEA rolls out Protouch kiosks for loyalty scheme
IKEA, the home furnishings giant, has implemented a suite of self service kiosks to improve customer in-store experience. Customers use the self service kiosks to sign up to join the IKEA FAMILY loyalty scheme. IKEA needed a quick, easy and instant way for customers to apply to its IKEA FAMILY loyalty scheme in store and implemented a suite of Xen X5 kiosks as the means to do so.
Studies show that loyalty cards are a vital tool to improve profitability and one of the most cost effective ways to build brand loyalty and improve customer retention.