But Devon-based online and mail order lingerie company Wickedelic Lingerie has noticed a new trend emerging from the ashes as customer service manager Nik Grant explains: “Sales of boots have fallen considerably but they’ve been replaced by a big surge in the sales of kinky shoes instead.”

Checking out the shelves in the Wickedelic Lingerie warehouse tells the whole tale, with row upon row of shoes which are in no way designed to be everyday wear as Nik continues: “We sell a large range of shoes which are mostly worn in the bedroom, out clubbing, for fancy dress, pole dancing or extravagant dressing up. High, high heels and platforms, shiny materials and vivid colours in sizes from 3 to 12 feature large in the range.”

At this point the penny drops and the linkage to the Kinky Boots theme becomes apparent – sizes up to 12 can only mean one thing, these shoes are meant for walking but a lot of that walking is surely being done by men as Nik is quick to confess: “It has to be said that our biggest customer base for our Wickedelic Lingerie range of shoes are indeed men – crossdressers just love the sheer exuberance of the range.”

So there you have it - kinky shoes are in this summer - especially if you are a man!

-Ends-

Notes to editors

For more information, product samples and images, contact:
Nick Gibbens

Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
Devon,
PL21 9RL
Phone: 0871 871 0040
Email: nick@wicked-lingerie.co.uk

Web: http://www.wickedeliclingerie.co.uk

About Wickedelic Lingerie:
Wickedelic Lingerie was formed in 2006, and has become one of the UK's largest retailers of sexy lingerie. The company is based in Lee Mill, Devon, and prides itself on the quality and range of its products. The website now offers more than 1,500 different products. The line includes ladies lingerie such as babydolls, bustiers and corsets, gowns, chemises, camisole sets and thongs, as well as specialising in bridal lingerie. The new expanded range also consists of men’s underwear, fancy dress, plus-size lingerie and shoes.

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The site features many new improvements. A secure two-page checkout allows shoppers to purchase items with confidence and ease, while an improved loyalty program makes it easier for customers to gain rewards for purchasing.

In addition, the site offers various social features to engage the lingerie community, and an updated design that reflects the firm's modern and forward-thinking philosophy.

The former site, www.wicked-lingerie.co.uk, has now been changed to www.wickedeliclingerie.co.uk.

"Our new website is wider, innovative and user-friendly, and really serves as a model for what customers expect when they shop on the internet," says Nick Gibbens, web manager for Devon-based Wickedelic Lingerie.

"Our previous website was a little outdated, and did not completely serve the purpose of informing our customers about the large number of products we sell. Much like upgrading to a newer, better motor, we also upgraded to a better web address - www.wickedeliclingerie.co.uk," Mr Gibbens added.

The in-house website development team of Wickedelic Lingerie built the new site that is sexy, sleek, sophisticated and user friendly; and most importantly reflects the company's position in its sector.

Leading London-based digital marketing agency Affiliate Program Advice provided consultancy for the re-design.

About Wickedelic Lingerie:
Wickedelic Lingerie was formed in 2006, and has become one of the UK's largest retailers of sexy and bedroom lingerie.

The company is based in Lee Mill, Devon, and prides itself on the quality and range of its products.

The website now offers more than 1,500 different products. The line includes ladies lingerie, including babydolls, bustiers and corsets, gowns, chemises, camisole sets and thongs, as well as specialising in bridal lingerie. The new expanded range also consists of men’s underwear, fancy dress, plus-size lingerie and shoes.

For more information, contact:
Nick Gibbens
Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
Devon,
PL21 9RL
Phone: 0871 871 0040
Email: nick@wicked-lingerie.co.uk
Web://www.wickedeliclingerie.co.uk

###

A 240-page book titled ‘Never Trust A Man in Alligator Loafers’ has been released which claims you can judge a man by the type of shoes he wears, and how he walks in them. Author and professional shoe-ologist, Donna Sozio believes that through the patterns in shoes and the message that a person projects, a person can be read very clearly. She believes shoes have energy lines that no one really notices, such as maintenance or stitching.

“It’s an intuitive gift. Some people read palms. I read shoes,” she says.

The book features a range of information about different styles of shoes and how men wear them. It discusses the art of reading shoes and links the findings with personal advice, especially when dealing with relationships.

“We choose our shoes. It's a reflection of who [people] are, what they think is possible,'' she adds.

''The book's basis is that you can only love someone else to the extent that you love yourself, and your shoes are a really good indicator of how much a person loves himself.”

To make sure that you get the look that you want to portray to others, FMFootwear.com have a range of men’s and women’s shoes for you to buy. And to stick with Dr Sozio’s tips, here is a sneaky peak of what the book suggests about the shoes men wear and what you can read from it. The book suggests that if a shoe is really clean and the stitching moves in one direction, the person may be balanced and organised

However, on the other shoe, Dr.Sole suggests that if a shoe has cluttered stitching, than the wearer may welcome chaos in his life. FMFootwear have a range of men’s smart shoes for business and casual wear across a range of top quality makes with a range of various stitching, including, Full Circle, H by Hudson and Firetrap.

The sole searching book, also says that if a man’s shoe has long laces then the man has boyish characteristics. If this is the look you want to portray to others, FMFootwear have a range of trainers and pumps from Caterpillar, Onitsuka Tiger, Replay, FLY London and Firetrap.

On the other foot, Sozio claims that if he wears no shoelaces, his is more of a serious type. FMFootwear have made sure that they are serious about what they sell and offer a range of boots for you to buy online. Customers can find a wide range of boots from H by Hudson, Caterpillar and Full Circle.

However, if you want to follow the strict style of Dr Sozio, she suggests that her favourite shoes for this year are boots in the autumn and flip-flop or sandals for spring. She says they are both sturdy and attractive shoes that are made to last.

FMFootwear have a range of men’s sandals for you to buy to make sure you look sturdy and attractive through the spring and summer months. Customers can browse a range of styles from a variety of brands including, Havaianas, Frisky, H by Hudson, Full Circle and Replay.

Sozio sees her work as a product of science. Known as “soleology” Sozio works through the art of what she calls the Trickle-Down Theory. Her work explains that a man’s relationship with himself trickles down onto every relationship he has, which includes his relationship with shoes and his relationship with his significant other.

Sozio found her interest in men’s shoes after realising in her own life looking at men’s shoes made dating easier and fun. She remembers a time when her date asked if he needed to get a new pair of shoes to go out with her. “I have been with guys that I say to myself, `Oh, he's great, but the shoes are ugh,”' says Sozio.

The shoe doctor started her work by renting a booth on the Venice, California boardwalk, were she hung up a shoe psychic sign. She recalls making a $20 tip for one reading. ''I saw that my advice was helping people and you could see it in their face,'' Sozio says.

Sozio's work reflects the state of the state of the economy and how it is affecting the nation. She advises people to wear better shoes to kick this downturn. She has seen many people opt for comfort shoes because they are worried about the current market, which don’t make a good statement.

''Success is always started from the bottom up,'' she says. “Don't just rest on your heels in marshmallow-white sneakers and wait until it blows over.''

There are so many great advantages to shopping with FMFootwear.com. Customers have the luxury of sitting back in their own home while having the opportunity of browsing through a collection of top designer brands selling a range of footwear.

Guests can expect quick delivery providing the item(s) are in stock, and have them delivered straight to your home, office or alternative address, without ever having to visit the highstreet. Another great feature is that visitors to FMFootwear, can purchase items that may have sold out on the highstreet, online.

The company has over ten years experience in the footwear industry, and have the inside approach to what their customers want when it comes to shopping for shoes. FMFootwear prides themselves on offering quality customer service and style, on desired new brands and products.

Many of FMFootwear’s clients have been extremely happy with the service, with many commenting on the speed of delivery and the exclusivity of the shoes stocked at FMFootwear. So make sure that your feet represent your personality this summer and visit www.fmfootwear.com