DonateByPixel.com – click marketing for just £2 per square. All net proceeds donated to The Prince’s Trust
DonateByPixel.com - click marketing for just £2 per square. All net proceeds donated to The Prince's Trust
IT employees from Fujitsu are competing in a nationwide fundraising challenge which aims to raise £1million to change young lives with youth charity The Prince’s Trust.
To help raise £20,000 for The Prince’s Trust’s national Million Makers challenge, a Fujitsu employee has launched an innovative fundraising website called DonateByPixel.com and is looking for individuals and businesses to take part by purchasing pixels from the homepage for charity.
The homepage is made up of a million pixels which are grouped into grid cells (squares). Each grid square is up for sale at just £2 each. The idea is that individuals or businesses purchase grid squares and place an image, logo or brand over the purchased region. The purchased region can be hyperlinked directly to the individuals personal or company website. DonateByPixel.com tracks the number of clicks made to purchased regions, giving an accurate indication of referrals from the site.
Mudassir Husain, an IT Project Manager for Fujitsu Services headquartered in Baker St, created the site a few years ago but only recently launched it on 14th November 2008; which was HRH The Prince of Wales’ 60th birthday. He was inspired by the original Million Dollar Homepage idea and focussed his site towards a charitable cause. He currently leads a team of 14 to plan, manage and deliver a portfolio of fundraising ideas as part of Million Makers – an enterprise challenge which sees 50 companies from across the UK competing to raise money for The Prince’s Trust. DonateByPixel.com is Mudassir’s personal contribution into the portfolio of ideas being undertaken by the team.
He says: “DonateByPixel.com is a fun way to donate to charity whilst getting your presence listed in return. The money raised will help change young lives and so everyone’s a winner. This is a fantastic opportunity for anybody to take part in and together we can make a difference!”
Since the site was launched, DonateByPixel.com has been featured in internet magazines and the prominent HotViews UK blog – gaining a noteworthy referral from leading UK technology analyst Richard Holway. Mudassir and the team hope that people will log on over the festive season and begin to purchase and secure their grid squares. Everyone is encouraged to take part in helping a great cause.
Log on today: www.DonateByPixel.com
Contact Info: info@donatebypixel.com
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