Cineworld rolls out Protouch kiosks
Cineworld, the 2nd largest multiplex cinema chain in the UK, has installed Protouch’s Xen X5 and X4 self service kiosks into a number of its UK cinemas.
The self service kiosks are to be used for both Cineworld’s Unlimited film programme and for ticket collection.
Cineworld installed the Xen X5 self service kiosks into five of its cinema sites which include Glasgow, West India Queys and Cheltenham in late 2008. They are used in the cinema’s main foyer for Cineworld’s Unlimited film programme that entitles visitors to watch any film, any day, any time and at any Cineworld Cinema from just £13.50 a month.
Cinemagoers simply sign up to the programme by entering their details into the self service kiosk. From this an A4 receipt with a photo of the member on is then printed out, which they can use as identification until their membership card arrives in the post.
In the six months that the self service kiosks have been operating, they have shown impressive results, increasing membership by 100 new members per week. Due to the success, Cineworld plan to install the Xen X5 kiosk into all of its cinemas, selling the Unlimited programme.
John Anderson Cineworld’s Marketing Co-ordinator said, “The Unlimited program is a large and important part of Cineworlds business and distinguishes them from every other cinema company in the UK and Protouch’s X5 kiosk is helping advance the programme.”
On the back of the success of the X5s, Cineworld has greatly expanded its kiosk operations and is now rolling out 34 of our new Xen X4 kiosks into 13 of its UK cinema sites.
The X4s will be used by cinema goers for ticket purchase and collection and will run as either wall or floor mounted kiosks using the latest Chasis Printer technology for printing ticket receipts. Collectively the kiosks have brought down ticket purchase handling and paper costs and are particularly beneficial for managing customer data.
Protouch are currently Europe’s number one manufacturer and distributor of touch screen equipment, touch screen monitors and digital signage. Their award-winning Xen X5 is the star of the Xen kiosk range after winning the Retail Systems Awards 2008 EPoS innovation of the year.
Its smart blend of form, function and price has provided a leader for the EPoS market and shows the way for evolving retail environments.
How the Xen X5 can work for you
Designed for easy upgrading and available with a number of additional options the Xen X5 doesn’t stop as an touch screen EPoS unit.
Many additional features can be added to the X5 to turn it into a ticket collection, customer loyalty or a home delivery system. And, with its extended back, the internal parts can be fitted without it losing its slim profile. Its steel, strong body and vandal resistant powder coat finish are scratch resistant and easy to clean.
It can be branded with a customised vinyl logo or full colour graphic covering front and/or back and additionally finished to specific RAL colour. And, if the kiosk has no permanent location you can use its custom-made flight case to transport to its next spot.
Flexibility with the Xen X4
The Xen X4 is a wall mountable version of the award winning Xen X5 kiosk. The design of the Xen X4 fits conveniently against an indoor wall or can be neatly mounted onto a custom made floor stand.
The Xen X4 can be manipulated for all business matters, including adding chip and pin and receipt printer making it ideal for busy retail environments such as cinemas or train stations. Alternatively, it can also be used as an information point either wall or floor mounted to maintain a uniform feel within a client’s environment.
For more information please contact: Amanda Wallace at a.wallace@protouch.co.uk.
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Notes to the editor
At Protouch we’re all about touch screens; every piece of hardware we sell or rent has one. In fact we’re touch screen people pure and simple.
We roll out touch screen kiosks, monitors & PCs, EPoS systems and large format digital signage across all industries and each one can be specially made to a brief. We think it’s this dedication that’s made us the no.1 supplier of touch screens and kiosks in the UK, because we don’t just sell, we evolve.
Every product and service we offer is there to provide our customers and the industry with the right solution at the right time. We can do everything from in store payment, ordering, product look up, receipt / ticket printing, RFID, Bluetooth, branding and much more.
Our products have optimised the sales and services of clients such as Specsavers, Sports World, Ikea and Kiddicare and currently we are trialling kiosks for several other high profile companies which will lead to further substantial roll outs.
In 2008 we won ‘EPoS innovation of the year’ for our revolutionary in store kiosk solution at the Retail Systems Awards 2008; were awarded ISO 9001 certification in recognition of our high standard of Quality Management Systems and relocated our manufacturing site and offices to a purpose built 22 000ft² facility in Camberley, Surrey.